By Christopher Mann for ReSermon.com
Repurposing sermon content into social media may sound simple and, in one sense, it is. Many churches tweet out sermon excerpts with hashtags and other conventions, and it works well.
But there are literally thousands (tens of thousands?) of social media platforms and more are coming out of San Francisco every week, and while your church need not obsess with being an early adopter of these platforms (many go out of business before their founders are old enough to legally toast each other), it’s amazing how new platforms are created in order to leverage a previously unconsidered communication method, which can be somehow leveraged to propagate the ultimate message--the gospel.
The fundamental concept behind social media propagation is that there are nuggets of gold within your sermon that can be pulled out and dropped in small messages like Twitter and, for a longer posts, like Facebook or Google+, or a number of other platforms. If your objective is to attract readers to consume as much of your sermon as possible--if not all of it--then you want to use smaller posts like Tweets, then your strategy ought to be using social media platforms to drive viewers to your website and, ideally, as a real, physical visitor or member of your church.
Tweeting out your sermon’s gold nuggets empowers members to cast a 21st century fisherman’s net into the internet. if you don’t do this, then your church has only 20th century strategies at its disposal. That is great, and far be it from me to lower the value of real person-to-person interaction. I love real coffee, in a real cafe, with my real friends.
ReSermon helps empower your church to share the preached word by first gold digging through your sermon and then sharing those nuggets through social media in creative and diverse ways to attract souls to the full presentation of the preached Word and then to full membership in the body of Christ.
By English: Cpl Erik Villagran [Public domain], via Wikimedia Commons