1/17/19: I copied this because I realized that some of this old copy still makes for good Tweets and posts. keep for now, use when I can, in order to market ReSermon Institute.
How can my church make sermon content more projectable?
Preaching today is as simple as it was hundreds of years ago -- pray, study, proclaim. Modern distribution, however, now affords pastors a much more capacity for projection.
Now, some cranky Christians might object here and point out that God did not give the Great Commission to an iPad, but to a group of real living, breathing members of the body of Jesus Christ. If live, real-time ministry was good enough for Jesus, should it not be good enough for his church, even in the 21st century?
That argument might be a great start, but it's a lousy finish. Moses gave us tablets. Paul gave us parchments. Rome gave us the codex. Gutenberg added steroids. Al Gore uploaded it to the web. And today...be honest here...are you reading this on your smart phone? Yep...I think we're done here.
Each week, your sermon contains thousands of words of content. Most people speak around 150 words per minute, meaning that a 30 minute sermon can generate around 4,500 words. How much is 4,500 words?
- Ten (10) 400-word blog posts.
- Three (3) 750-word editorials that can run on a newspaper's editorial page
- One half of a chapter of a 100,000-word book. Every 20 weeks, you could conceivably preach the length of a 300 page book.
- Guest blogging, guest editorials. News website and blogs thrive on fresh, winsome content and they are often open to contrarian and innovative positions.
- Tracts. If your sermon was good enough for 30 minutes live, could a distilled version in a tract also gain some traction?
- Monographs. You can verbally explain the Bible's take on the day's leading issues, or you could have a wall of monographs ready for pick up. These monographs are simply your distilled sermons on topical matters like marriage, parenting, theology, and so forth. Monographs are great tools for explaining more in-depth answers to questions like, What does God think about marriage? Abortion? Bankruptcy? The trinity? Caring for the poor?
Many Books, Too Many Books...
Yes, we've read Ecclesiastes too. Here is our take: There are too many bad books, and too few good books. If you sincerely believe that it was a good, worthwhile investment of time for your congregation to sit under your teaching last week, would it not follow that it would be a good investment for somebody to consume that same information in a different medium--even a more edited and refined medium?
ReSermon's editors are ready to repurpose your sermons into manuscripts ready for self, professional and even scholarly publishing, all the while incrementally building up an audience through a concurrent editorial and blogging platform.
(Very) Smart Phone
It might feel excessive for your church to have its own smart phone app that is downloadable in the Apple, Google or Windows app stores, but that's what skeptics said about websites in 1995. Fact: almost as many people own smart phones as they do computers, and experts expect that smart phones ownership will eclipse computer ownership in the next few years. (After all, a Smart Phone or Tablet are, effectively, computers, and increasingly with the same computing power as a traditional desktop or laptop.)
ReSermon can help you adapt to the new norm of today's congregation and tomorrow's public square by developing your customized phone and/or table app.
That, my friend, is ReSermon 201
Yes, there is certainly more you can do to distribute your sermon in the public square, but those tactics largely depend on building and deploying the infrastructure in ReSermon 101 and 201. If you have the above already done, then let's explore ReSermon 301.