By Kevin Leininger 
Fort Wayne News-Sentinel
March 2, 2019

​“Every time I look at you I don’t understand
Why you let the things you did get so far out hand.
You’d have managed better if you’d had it planned.
Why’d you choose such a backward time in such a strange land?
If you’d come today you could have reached a whole nation.
Israel in 4 BC had no mass communication.”

Tim Rice’s lyrics from the 1970 rock opera Jesus Christ Superstar may be bad theology — the passion Christians are about to observe was precisely what God had in mind — but Judas had a point about the failure to proclaim the faith in the most accessible way.

Converting missed opportunity into effective ministry is the mission of former professional communicator and current Southern Baptist seminarian Christopher Mann, whose upcoming “ReSermon Institute” aims to help pastors and others “expand the potential audience of their sermons in order to increase listenership, foot traffic, membership, revenue and, ultimately, higher missional impact.”

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