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ReSermon 401: In Marketing, There Are A Few Paved Roads

In marketing communications (and their cousin disciplines of advertising, public relations, public affairs, etc.), there are a few paved  roads interconnected with untold numbers of gravel roads.  Those paved roads take the form of standard communication tactics like press releases, editorials, media interviews, pay-per-click advertising, and the like. Their  coordinated combination, however, is the "gravel road" level or, to put it another way, the ReSermon 401 level of practice. They are used here, used there, neglected for a season of time, and reused again.

There are many more tactics and combinations of tactics that your church can leverage in order to empower the gospel to engage the public square, but not listed in ReSermon 101, 201 or 301. Whether your target mission field is stateside in the United States or is international, ReSermon leverages resources around the world to help you reach your mission field. 

We look forward to serving you.
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  • Home
  • About
    • Start Here
    • FAQ
  • ReSermon U
    • 101 - Accessibility
    • 201 - Searchability
    • 301 - Projectability
  • ReSermon Institute (RSI)
    • RSI Overview
    • RSI Faculty
    • RSI Fort Wayne 03/15/19
  • Contact