Gone are the days when you can simply load up a bunch of email addresses in your Microsoft Outlook "To" field and press send. Today, most ISPs (like Gmail, Yahoo, AOL, etc.) tag that kind of email as spam. Start using an email platform like MailChimp, Emma, Exact Target, or Constant Contact in order for the big ISPs to let your email go through.
Cast where your fish swim. If Facebook was a country, it would be bigger than China. Seriously. The modern church is taking the gospel to the public square via social media, and your sermon is needed too.
ReSermon 301
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Bigger Ministry, Bigger Bull's EyeEvery church leader should be concerned about his comprehensive communication platform, but leaders of larger ministries must be extra vigilant. Waiting to enlist professional counsel is like waiting for an accident to happen before you enlist professional insurance. Moreover, enlisting the right kind of help means that your ministry can leverage more value out of every labor the church undertakes, from pastoral teaching, to youth ministry, to community outreaches. ReSermon has professional publicists ready to help you craft and execute a consistent communications platform. Many of our publicists are credentialed by the Public Relations Society of America (APR-PRSA).
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Color Me Skeptical?"Thinking about the color of our church and the swoosh on our logo is 301-level stuff?" Answer: Not necessarily (though logo design and color schematic are very important, especially as you design your website, per ReSermon 101).
A brand platform is an experience, not just a visual. For example, Southern Heights Baptist Church in Fort Wayne, Indiana has adopted "The Friendly Church" as its brand platform. This is a brand platform concept that informs not just the brand colors they have chosen, but every internal and external expression, from how they write a letter, send an email, place a telephone call, receive an application for benevolence, and more. ReSermon can conduct a brand evaluation for your church so that all leadership, from senior pastor, to junior janitor, to volunteers have a common reference for how to consistently articulate your church's distinctive identity.
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Very Innocent, Very WiseWe are media people, and we love media people. We went to school with them, got our first jobs in the press room with them, witnessed to them. Many of them are liberal and Christ-less, some of them are conservative and Christ-less, and some are just somewhere in between and on their own faith/less journey. En route to your engagement of the public square, however, you will do well to enlist the help of experienced publicists who understand how to prepare for and engage representatives of the media. They can be an ornery lot, and we know where they hide the trap doors.
ReSermon can help you engage the public square. And, of course, we intend to include our friends in the media who need the gospel just as much as anybody else in that public square.
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Position the Gospel's Rightful Place in your Community's Public Square
ReSermon 201 discusses blogging, editorials, and book manuscript work, but those platforms are coupled with speaking engagement opportunities to build what is commonly known as a thought leadership platform. At this point, ReSermon begins to hand you off to its sister company, PumpJack.me for pastors and gifted leaders who need more in-depth leader marketing and management.
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