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By Christopher Mann
...and, ode to visionaries like these Young Life videographers who don't just let good stories sit in a filing cabinet, but instead project them into the public square for greater impact.
It certainly impacted me.
This may be the ‘City of Churches,’ but there’s always room for improvement
By Kevin Leininger
Fort Wayne News-Sentinel
March 2, 2019
“Every time I look at you I don’t understand
Why you let the things you did get so far out hand.
You’d have managed better if you’d had it planned.
Why’d you choose such a backward time in such a strange land?
If you’d come today you could have reached a whole nation.
Israel in 4 BC had no mass communication.”
Tim Rice’s lyrics from the 1970 rock opera Jesus Christ Superstar may be bad theology — the passion Christians are about to observe was precisely what God had in mind — but Judas had a point about the failure to proclaim the faith in the most accessible way.
Converting missed opportunity into effective ministry is the mission of former professional communicator and current Southern Baptist seminarian Christopher Mann, whose upcoming “ReSermon Institute” aims to help pastors and others “expand the potential audience of their sermons in order to increase listenership, foot traffic, membership, revenue and, ultimately, higher missional impact.”
Click here for the full article.
Day-long seminar will teach pastors and ministry leaders how to empower more listeners.
For Immediate Release
February 6, 2019
Media: Contact Christopher Mann at (m/t) 260.508.3136 or Chris.Mann@ReSermon.com.
FORT WAYNE -- ReSermon Institute announced a new seminar to teach pastors how to expand a church’s audience by making sermon content accessible, searchable and projectable. On March 15, 2019, seven renown experts in communications and ministry will convene at Pathway Community Church to offer a day-long series of classes dedicated to helping ministry leaders better understand:
The day’s teaching team includes:
(link to online biographies: http://www.resermon.com/rsi-faculty.html)
The seminar is open to pastors, staff and ministry leaders involved in helping their respective ministries serve the greater northern Indiana and Ohio communities. Tickets are $20 early bird, and $25 at the door.
About ReSermon Institute
ReSermon Institute teaches pastors and ministry leaders how to expand their sermon audience by making sermon content more accessible, searchable and projectable. Pastors learn how to repurposes sermon or lecture content into podcasts, blog posts, editorials, and books deeper into the public square for optimal ministry impact. To sign up for the ReSermon.com newsletter or learn more about an Institute near you, visit www.ReSermon.com.
By Christopher Mann
I am not aware of a church that intentionally hosts pornography.
I am aware of many churches who have changed their URL from www.OldChurchDomain.com to the new and improved www.CoolerChurchDomain.com, and then let OldChurchDomain.com lapse into the open market of URLs, where anybody can buy it. Usually, business-minded folks will scoop up these kinds of URLs because they're betting that among the 1,000 or so discarded URLs they buy, there are a sufficient number of former owners who just forgot to renew these domains, and they're willing to pay the (legal) scalping fees of $3,000, $5,000, $10,000 or more to get those URLs back. It may sound slimy, but they're playing by the rules, and its all legal.
But there are many wicked businesses who buy these discarded domains for keeps and push massive amounts of porn. So for years to come, these sites are hosting and hooking new generations of porn addicts. If we're upset with factories polluting cities with toxic "brown fields" after decades of use, we're also upset with the short-sighted churches empowering pornographers to leave brown fields on the internet.
Media: Contact Christopher Mann at (m/t) 260.508.3136 or Institute@ReSermon.com.
Institute will teach pastors, staff and volunteers how to repurpose sermon content into blogs, books and more for deeper ministry impact.
Fort Wayne—ReSermon Institute announced a new seminar to teach pastors how to repurpose sermon content into other media like podcasts, editorials, social media posts, books and more. The seminar is open to pastors, staff and volunteers involved in helping their respective ministries serve the greater northern Indiana and Ohio communities.
“I am extremely grateful to ReSermon for helping us multiply the impact of our weekly worship. As a pastor who only uses outlines to preach, ReSermon creates the transcript for me, which makes it much easier to expand the reach of my message in many forms and places. People are accessing our audio files weekly, and we are already hearing that first-time worship guests have listened to sermons before deciding to attend. St Joe Community Church is excited to host Fort Wayne’s first ReSermon Institute on November 9th!” – Greg Byman, Senior Pastor, St Joe Community Church.
ReSermon repurposes sermon or lecture content into the public square. ReSermon is not a social media platform or dot-com automation service. Rather, we are writers, editors, publicists and other creatives who help pastors extend and leverage their preached Word of God into a diversity of online and print formats for maximum optimal ministry impact. ReSermon.com turns a sermon, lecture, radio show, or the like into podcasts, vlogcasts, blog posts, social media posts, editorials, books and more. In 2018, ReSermon.com begins sponsoring periodic ReSermon Institute seminars that focus on aspects of sermon repurposing. To sign up for the ReSermon.com newsletter or learn more about an Institute near you, see below.
Transcription and sharing: A low-cost strategy for how a small church or a church plant can reach into a community.
By Christopher Mann for ReSermon.com
In the age of online media, small churches and big churches alike face the same challenge -- producing excellent, engaging sermon content. If you are a small church or church plant and you're producing solid material hosted on a online platform, consider this low-cost strategy for engaging your community.
Just keep doing what you're doing. See, you're already off to a good start.
Transcribe the sermon.
Wednesday through Sunday
Questions to consider
For further reading
There are other benefits to transcription, and you can read about them by clicking on the “Transcription” tab on ReSermon blog, or just clicking here.
By Christopher Mann for ReSermon.com
There is a growing school of thought that self-publishing is the modern era’s “big league” and that traditional publishing like Simon & Schuster of the world are dinosaurs awaiting their extinction. This thinking has some valid points, but I’m not fully convinced, believing that many--not all--publishers are reinventing themselves to adapt to technology.
For now, traditional publishing and self-publishing are successfully competing in the marketplace, and pastors who want to engage the public square have to make choices that align with their personal values coupled with ever-changing technological and logistical innovation.
Books vary greatly in length and this should encourage pastors. While the contemporary book market likes to publish 6”x9” trade paperbacks at 250 words per page, meaning that a 75,000 word manuscript will format into about 300 pages, it is important to note that many excellent books throughout history have pierced the heart with both fewer page and greater page counts.
Of course, the latter three books represent a different kind of genre in which heavy research, vetting, and peer reviews are more appropriate and required than a self-reflective work like Lewis’ A Grief Observed.
Can your sermons be rolled up into a book?
ReSermon can help you navigate and many other challenges in the course of repurposing your preached Word into the public square.
By Christopher Mann for ReSermon.com
Why roll sermons into a book? Pastor-authors are more historically inclined to turning sermons into books for a number of good reasons.
Durability. The codex gradually edged out the use of parchment scrolls by the fourth century because the codex was so much more durable, compared to newspapers and other temporal publications of the day, which typically came with no hard protective cover. The paper-based book format has proved an enduring medium time and again for the past fifteen centuries and will continue to do so even in the internet age.
Refinement. Another benefit of rolling sermons into a book is the editorial refinement process required to publish a long document. Granted, in the age of self-publishing, where writers can more easily and economically access publishing platforms with little or no external assistance from editors, graphic designers, and the like, we are seeing more books published every year that do not go through this refinement process. Grammar snobs, style snobs, graphic snobs, marketing snobs and book snobs in general turn their noses up at these works and while I sympathize with these snobs a little, I am generally more forgiving of this author category; for many first-time and novice authors, sometimes not only is self-publishing one’s only option, but a great great option.
There are certainly advantages and disadvantages to skipping this refinement process but generally speaking, successful books that have an enduring, persevering message are the product of a broad refinement workflow which involves a team of editors and designers and marketers who collaboratively help the author achieve a more enduring final product.
Books are easier on a pastor’s calendar than weekly editorials. Some pastor-authors will bristle at this, and understandably so. It's not that there really is any more or less work enrolling your sermons into a book rather than weekly editorials or blog posts, but due dates for manuscript are a lot more fungible with a book manuscript than a weekly editorial. In addition, there is an added concern for timeliness that a weekly writer must keep in mind.
Ideally, pastors should roll up their sermons into weekly essays, editorials and blog posts and then roll those publications into a larger book. But if a pastor is in a season of life where he is responsible for weddings, funerals, counseling, preaching and the church’s business oversight, and spending time with family, then the fungible schedule of manuscript revision is better. Rolling sermons into the classic codex format is the church’s historically time-honored, missionally-tested and financially sustaining mode of gospel propagation and cultural salienation.
But who will read your book?
The paradox: Who is going to read your book? Self-publishers like Westbow Press or Xulon Press and others are very eager to take your $5,000 and give you a simple case of books for you to market but who's going to buy that sample case? Do you have a following?
Traditionally, publishers want to see an excellent manuscript but also some measure of evidence that there is a market for your book. Sometimes, that is a simple smell test. if your manuscript made the publisher cry or laugh or feel righteous indignation or otherwise marvel, then he will reasonably conclude that with the right marketing, your manuscript will be a success in the marketplace, and he cares less about how many people follow you now.
The case for blogging first, booking second
Ideally, however, publishers want to see both an excellent manuscript and evidence of a following, and herein lies the case for blogging and editorializing as a ramp-up toward book production. If you present a so-so manuscript but your blog demonstrates 5,000, 10,000, 25,000 unique visitors per month, the publisher might conclude that your manuscript can be edited into a better version. in this case, you might decide to skip the self-publishing route and go for the big league.
How can ReSermon help? ReSermon can repurpose your sermons into blog posts and then roll your sermons into books as well.
Register today for ReSermon Institute coming to Fort Wayne, Indiana on March 15, 2019!
By English: Cpl Erik Villagran [Public domain], via Wikimedia Commons