Sermon to Blog, Social Media, and Editorial

Fun fact: There are over 1,000 recipes at AllRecipes.com that call for orange rind -- the thing we usually throw away. Are you leveraging all the value of your weekly sermon?

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The Big Idea: get more value out of your sermon by publishing excerpts for broader consumption beyond the walls of your church.

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A 30-minute sermon might generate between 4,000 to 5,000 words. How many 50-word social media posts, 200-word blog posts, or 500-word editorials could get squeezed out of each sermon for maximum impact? ReSermon can help steward your sermon for optimized ministry impact.

Sermon to Blog

Leverage your sermon for greater impact by identifying the "gold nuggets" that could be repurposed into a 200 word blog post. If they won't listen to your full sermon, maybe they will listen to a portion, and if you link back at the end of the blog post to the original online sermon source, maybe they'll hear the full message.

Sermon to Social Media Post

Like blogging, formatting sermon content into a social media post involves digging for "gold nuggets" in your sermon, but the destination's format is usually smaller (e.g., the character limit of a platform like Twitter). As well, including a graphic can be important too, as in the case of an Instagram, Pinterest, or TikTok post.

Sermon to Editorial

Believe it or not, news room editors really want you to submit editorials for publication.

Believe it or not, the pastors and leaders of a local church are exactly the kind of people any local media outlet wants. This is true whether you're conservative and the media is liberal, or the other way around. You can bring eyeballs to their media, and that's how they pay their bills -- by advertising to more, not fewer, eyeballs. How many 500-word editorials (sometimes called "op-eds"), could you squeeze out of your 4,000-word sermon? How many media outlets could you impact for Christ in your community? How many people could you impact if these outlets began to publish your work?

How: Preparing an editorial for publication is uniquely difficult and proportionately rewarding. While it is true that news editors have a vested interest in growing their readership and your contribution might help accomplish this, the standards for acceptance and publication are much higher. If you are accustomed to the workflow of drafting, editing, and submitting, then go for it, but if not, consider getting editorial help. ReSermon retains trained Christian journalists who are skilled in identifying quality material that has publication potential. Of course, they're all your ideas, but ReSermon's job is to simply curate and repurpose your content into a draft that will more likely be accepted by a discerning editorial room. Keep in mind, however, that even if your material does not get published, you're still impacting a newsroom of people whose job it is to read inbound submissions like yours. Impacting the news media for Christ is a long game that too many pastors have overlooked, and today's media outlets unsurprisingly reflect that.

How will this work impact the pastor's existing workload? Marriages, funerals, counseling, and the standard queue of leadership responsibilities must continue while this concurrent work in editorial evangelism and discipleship continues.
Which workflow works for you? (1) author does most of the editorial, distribution, and follow up work, or (2) author delegates most of this work to a second party like ReSermon. In the latter case, the pastor makes final edits before authorization distribution.

Need help in this area?

ReSermon's trained journalists and writers are ready to help you repurpose your content for maximum impact through editorial, distribution, and follow up work. ReSermon will provide weekly editorial help in identifying those "gold nuggets" or even drafting those nuggets into shot-form or long-form manuscripts that you review and edit to taste. They're all your ideas; our job is to just to curate and help prepare them into the final version that you approve for your church's strategic impact. Start by filling out some information.