By Christopher Mann for ReSermon.com
What is an “op-ed” and why would a media outlet publish yours?
The word, “Op-Ed” Is shorthand for the combination of opinion and editorial. Traditionally, publishers recognize that while they can print what they want, they also have to sell newspapers, and there is a high business value of publishing a diversity of opinions for a diversity of eyeballs to drive higher advertising rates and more profit.
Editorial diversity is both good for business and good for the community and this has positive implications for the pastor-author who preaches every Sunday and arguably impacts more frequently and more profoundly than other teaching sources in a given week.
The big idea here is that the newspaper serves as something of a hub for the culture’s thought leaders. We go to these public squares in order to learn not only about what happened yesterday, but why it happened, and who made it happen, and when did it happened, and if it was bad, how we could not let it happen again, and if it was good, how can we encourage it to happen again, and then, at the big view, the larger meaning of what happened.
What role does ReSermon play?
ReSermon.com taps experienced Christian journalists who have built a career crafting quality content for finicky editors. We want to make your sermon content a regular feature on the editorial page and we do this by repurposing a sermon into an editorial draft that a pastor-author reviews, edits to taste and then approves for distribution. ReSermon then places that editorial in the pastor-author’s preferred queue of targeted media for optimized sermon impact.
By English: Cpl Erik Villagran [Public domain], via Wikimedia Commons