Transcription and sharing: A low-cost strategy for how a small church or a church plant can reach into a community.

By Christopher Mann for ReSermon.com

In the age of online media, small churches and big churches alike face the same challenge -- producing excellent, engaging sermon content. If you are a small church or church plant and you're producing solid material hosted on a online platform, consider this low-cost strategy for engaging your community.

Sunday

Preach. 
​Just keep doing what you're doing. See, you're already off to a good start.

Monday

Transcribe the sermon.

Tuesday

1. Post both the audio file and the transcription to your blog.
2. Share through Facebook, Twitter, Linked IN, etc., the availability of this week's sermon and the transcript. Be sure to lead the post with an engaging, pithy excerpt and include a link to the blog post.
3. Intentionally and overtly encourage your membership to (a) like it (b) comment on it and (c) share it into their social media communities.

Wednesday through Sunday

1. ​Monitor the growth likes and shares and be ready to respond to comments for deeper discussions.
2. If your church does this weekly, then your searching ranking will go higher in Google and Bing search: algorithms ("algo" for short) reward your church with higher search rankings, because you're becoming a regular producer of original content. You're not just commenting, sharing and liking, but you're an original producer of content, and the algos recognize you as a regular producer, thereby graduating you into a higher priority queue. 
3. You condition greater portions of both your non-church community and your church community into the habit of consuming and distributing your sermon content. 

Questions to consider

• What impact do you think might this have on your church’s personal attendance and financial growth in 2017? 
• Compared to other outreach strategies, how does the cost/benefit analysis compare?

For further reading

​There are other benefits to transcription, and you can read about them by clicking on the “Transcription” tab on ReSermon blog, or just clicking here.